Case Study: Zutano doubles email open rates with Privy

How Zutano Doubled Their Email Open Rates

Zutano, a baby accessories brand best known for its booties, was hampered by an outdated, non-mobile-optimized site that wasn’t converting or capturing many email subscribers. After migrating to Shopify Plus, Director of Digital Strategy Jeremy Mallison chose Privy for its ease of use, customization, and ability to make quick changes without an in-house development team to tackle email capture and cart abandonment.

Using Privy, Zutano rolled out tiered cart-saver campaigns and A/B-tested onsite email displays, which immediately reduced cart abandonment and drove measurable list growth. The results included a 10X increase in new email subscribers, a doubling of email open rates, and a 25% lift in emails captured from a single A/B test — all enabled by Privy’s segmentation, testing, and onsite capture tools.

Zutano

Jeremy Mallison

Director of Digital Strategy