Case Study: ZUMI achieves 12,000 sign-ups without overspending with Privy

How Zumi Generated 12,000 Sign Ups Without Overspending

Zumi, Australia’s online Electronics & Tech “Boutique” founded by Dave Diamond, needed to grow traffic and conversions while operating on tight margins and limited ad budgets. To capture visitors and offer incentives without overspending, Zumi deployed Privy’s on‑site tools—using exit‑intent popups and email capture to convert browsers into shoppers.

By using Privy to collect emails and run exit‑intent offers (then feeding those lists into Facebook lookalike audiences), Zumi generated 12,000 sign‑ups and expanded its remarketing reach affordably. Privy’s capture and onsite promotion features helped Zumi drive conversion-focused offers like $10 off first orders and support dynamic remarketing without large ad spend.

Zumi

Dave Diamond

Zumi