Case Study: The Escape Game drives sales and email sign-ups with Privy's location-specific pop-ups

How The Escape Game Uses Location Specific Pop Ups to Drive Sales

The Escape Game, the #1 escape room company in the US, needed a fast, flexible way to engage site visitors across multiple locations, capture emails, and drive bookings and gift-card sales without constant website development. To solve this they turned to Privy, using Privy pop-ups (including a “VIP” email capture and location-specific displays) plus integrations with Shopify and Emma to deliver targeted, location-aware messages and streamline email capture.

Using Privy’s targeted pop-ups, fly-outs and Spin-to-Win displays—with campaigns scoped by URL to serve location-specific promotions and phone-call buttons—The Escape Game drove strong measurable results: bulk gift-card promotions generated about 100 store visits per day, Spin-to-Win conversions ran 75–95%, and email signups ranged 13–25%. The Privy-Shopify-Emma setup also enabled automated, game- and location-specific emails and faster campaign rollouts, while the Privy team’s support and easy design tools sped implementation.

The Escape Game

Max Magura

Marketing Manager