Case Study: John’s Crazy Socks grows email list by 12,000 (one-third of subscribers) with Privy

How John’s Crazy Socks Spreads Happiness to an Email List of 40,000 with Mark and John from John’s Crazy Socks

John’s Crazy Socks is a father–son retail business founded by John (who has Down syndrome) that sells colorful socks while promoting a social mission. After rapid growth from social media and several viral moments, the company faced the challenge of reliably capturing visitors’ contact information and building a direct channel to customers amid seasonal spikes and inventory/staffing pressure—so they turned to Privy to collect emails and run site promotions.

Using Privy’s pop-up and email-capture tools, John’s Crazy Socks added about 12,000 subscribers through Privy—over a third of their 40,000 email list—with much of that growth coming from a single campaign. Privy enabled targeted promotions (like a Christmas-in-July and a week-of-gratitude drive), fed subscribers into their email system, and helped increase repeat business, giving John’s Crazy Socks a measurable, direct way to reach customers beyond social channels.

John’s Crazy Socks

Mark

John’s Crazy Socks