Case Study: Hubble achieves subscription growth with Privy using a simple "first box free" offer

How Hubble Uses One Simple Offer to Grow Their Business with Paul from Hubble

Hubble is a direct‑to‑consumer contact‑lens subscription that makes daily lenses affordable and sells them on a subscription model. Faced with the challenge of scaling customer acquisition across many channels while keeping offers simple and low‑risk, Hubble uses Privy as part of its tech stack (alongside Shopify for orders, Recharge for subscriptions, and a Rails app for prescription verification) to capture on‑site interest and drive trials.

Using Privy, Hubble rolled out one simple "first box free" offer to lower friction for new customers; coupled with Facebook, Instagram and TV marketing, that approach generated strong trial signups and retention rates sufficient to justify the giveaway, fueling steady growth and expansion into Canada. Privy enabled a streamlined conversion flow and clearer acquisition signals that helped Hubble increase subscription signups and scale efficiently.

Hubble

Paul Rodgers

Chief Technology Officer