Case Study: Howler Magazine achieves a 10% subscription conversion rate with Privy

How Howler Magazine Shows Off Their Designs for a 10% Conversion Rate with Privy

Howler Magazine, a quarterly print and digital soccer magazine that began on Kickstarter, faced the challenge of turning free digital readers into paying subscribers while conveying the tactile, design-forward quality of their print product. To solve that, they added marketing tools to their stack (Shopify, WordPress, email apps) and turned to Privy for on-site conversion tools to maintain their brand look and drive email capture.

Using Privy’s customizable pop-ups and embed code—deployed on their Shopify store and within WordPress posts—Howler launched a welcome offer with an image of the issue and a discount code delivered by email. Privy helped them grow to nearly 1,000 email sign-ups, with more than 10% of those sign-ups converting to paid magazine subscribers, delivering measurable subscriber growth and revenue that justified the investment in Privy.

Howler Magazine

George

Howler Magazine