Case Study: Dormify achieves a 57.6% increase in welcome email capture rate with Privy

How Dormify Stays Nimble for an Ever-Changing Audience with Lauren from Dormify

Dormify is a fashion-forward, one-stop shop for dorm and small-space decorating that targets a constantly changing audience of incoming college students. To capture new shoppers early in their journey and build relationships, Dormify uses Privy for on-site email capture modals and A/B testing of welcome offers.

With Privy, Dormify tested and optimized its 20% off welcome offer—making the discount more prominent—resulting in a 57.6% increase in email capture rate. Privy’s A/B testing and redemption-tracking let Dormify push the winning variation live and measure coupon redemptions, helping convert more signups into revenue from each new class.

Dormify

Lauren Ulmer

Director of Product