Case Study: Honest Beef drives consistent sales and builds loyal email customers with Privy

Honest Talk with Hannah from Honest Beef Staying True to You While Growing a Business

Honest Beef is a direct-to-consumer online butchery run by Hannah that emphasizes traceability and a personal brand story. Facing the challenge of growing thoughtfully without diluting her message or overspending on marketing, she needed a respectful way to capture and engage customers’ emails—so she uses Privy to collect addresses on-site and Mailchimp to send curated messages.

To protect list quality and drive revenue, Privy powers a non‑intrusive bright green top-bar opt‑in offering a free jerky sample with first orders; the Privy code triggers a boxed sample and a handwritten note from Hannah, creating a second, highly personal touchpoint. The result: high‑quality subscribers who receive infrequent, value-driven emails that Hannah says almost always generate sales, letting Honest Beef grow organically without paid marketing while maintaining brand integrity.

Honest Beef

Hannah

Honest Beef