Case Study: Paper Tacos grows email list and boosts sales with Privy

Creating an Emotional Connection with Customers with Jesus from Paper Tacos

Paper Tacos, founded by Jesus Ruvalcaba, is an online shop selling Mexican-inspired greeting cards designed to create emotional, culturally resonant connections with Spanish-speaking customers. The business needed a way to grow and engage its audience across channels—especially email—and capture first-time buyers visiting the site, so Paper Tacos turned to Privy to build its list and offer on-site promotions.

Using Privy’s on-site campaigns and popups (including Black Friday reminders and a Spin to Win), Paper Tacos offered a percentage-off first order and free shipping over $25, and integrated captured emails with MailChimp to run an automated welcome funnel. Privy-driven discounts were adopted by about 80% of first-time buyers, the $25 shipping breakpoint raised average order size by 45%, and Spin to Win boosted sign-ups for later conversion—delivering measurable growth in email subscribers and stronger conversion pathways for Paper Tacos.

Paper Tacos

Jesus Ruvalcaba

Paper Tacos