Case Study: Bryght achieves 1500% BFCM revenue growth with Privy

Bryght grows BFCM revenue 1500% with Privy

Bryght, a women-operated skincare brand, faced the challenge of effectively engaging its two distinct buyer segments (wholesale and retail) during a major sales event without negatively impacting its product margins. The company partnered with the vendor Privy to implement a sophisticated and segmented marketing strategy for its Black Friday Cyber Monday campaign.

Using Privy's platform, Bryght leveraged Shopify Tags and custom segments to target each audience with unique offers. The solution involved a multi-channel campaign of targeted emails and SMS messages, supported by on-site promotions. This strategy, executed with the help of a Privy customer success manager, resulted in a 1500% year-over-year revenue growth for BFCM 2022, generating five figures in attributed revenue directly from the campaign.

Bryght