Case Study: Bdellium Tools drives over $1M in sales with Privy

Bdellium Tools drives over $1M in sales with Privy

Bdellium Tools, a makeup tools brand, faced significant constraints with their previous email marketing platform, Klaviyo, due to restrictive sending limits. This limitation hindered their ability to experiment and communicate effectively with their subscribers. Seeking an alternative, they turned to the vendor Privy for a more flexible all-in-one marketing solution.

By switching to Privy, the Bdellium Tools team eliminated email send limits and implemented targeted follow-up campaigns and revenue-driving automations with the help of a dedicated customer success manager. This solution unlocked a 10% increase in revenue per campaign and generated over $48,000 from a new abandoned cart series. In total, Privy helped drive over $1 million in sales from on-site displays and increased their email automation revenue to 28% of the total.

Bdellium Tools