Case Study: Pague Menos achieves LGPD compliance and stronger privacy management with Privacy Tools

Pague Menos Pharmacies implements a management system compliant with the LGPD (Brazilian General Data Protection Law)

Pague Menos, a major pharmacy chain in Brazil, faced the challenge of adapting its business to achieve compliance with the LGPD (Brazilian General Data Protection Law). The company needed to build a comprehensive privacy program to protect customer, employee, and supplier data while also addressing cultural resistance to data collection in the pharmaceutical retail industry. To meet this challenge, Pague Menos partnered with the vendor Privacy Tools to implement its LGPD compliance platform.

The solution from Privacy Tools provided the pharmacy with a suite of tools for data mapping, cookie management, and a data subject service portal. This platform helped automate and centralize their privacy management, minimizing manual work and providing necessary flexibility for their diverse business areas. According to their DPO, the key to success was Privacy Tools acting as a true partner, enabling an effective privacy program that brought transparency to users and helped protect customer rights through a collaborative company-wide effort.

Pague Menos

Clayton Soares

DPO and Executive Manager of IT Governance and Information Security