Case Study: GRPCOM achieves LGPD compliance with PrivacyTools

GRPCOM complies with the LGPD (Brazilian General Data Protection Law) using PrivacyTools

GRPCOM, a Paraná-based communication group, sought to achieve compliance with Brazil's LGPD law. To manage this complex regulatory challenge and protect the vast amount of personal data processed across its media outlets, the company partnered with Privacy Tools and implemented its data privacy platform.

The Privacy Tools platform provided a comprehensive solution, enabling GRPCOM to map data flows, manage online consents and preferences, and automate workflows for data subject requests. This implementation helped GRPCOM complete its initial diagnostic phase and establish a sustainable framework for ongoing data protection. The vendor's solution transformed compliance from an obligation into a competitive advantage, improving the group's reputation and strengthening its relationship with its audience.

GRPCOM

Rita de Cácia de Medeiros

DPO (Data Protection Officer)