Case Study: IQVIA achieves GDPR-compliant patient privacy protection with Privacy Analytics

IQVIA builds GDPR-compliant PMR with Privacy Analytics and 100+ experts

IQVIA, a leading global provider of analytics and solutions to the life sciences industry, faced the challenge of ensuring patient privacy and regulatory compliance in its extensive primary market research. The sensitive health data collected was subject to strict internal policies and regulations like GDPR, requiring specialized expertise to prevent patient re-identification. IQVIA engaged its own company, Privacy Analytics, and its expertise to develop a solution.

Privacy Analytics provided tailored expertise, methodologies, and robust technologies to build end-to-end patient anonymity directly into IQVIA's research processes. The solution ensured IQVIA's primary market research became fully compliant with GDPR, auditable, and defensible while upholding the highest ethical standards. This allowed IQVIA to continue serving its pharmaceutical clients efficiently, safely accelerate drug innovation, and build trust with key stakeholders.

IQVIA