Case Study: Geotab achieves safe public release of transportation data with Privacy Analytics

Geotab validates privacy for 25 datasets with Privacy Analytics

Geotab, a global leader in IoT and connected transportation, sought to publicly release aggregated commercial fleet data to support urban planning research but needed to ensure strong privacy protections first. They engaged Privacy Analytics to validate the efficacy of their data anonymization strategies before launching their Ignition Platform.

Privacy Analytics conducted a rigorous review of Geotab's methods, including a motivated intruder test, and validated that their planned strategies provided appropriate privacy protection. The vendor also suggested additional best practices to further protect client data. As a result, Geotab gained the confidence to release the data, which fostered the development of new business lines and further positioned the company as a trusted data insights provider.

Geotab