Case Study: City Electrical Factors achieves automated, scalable price tracking and major efficiency gains with Prisync

How The Company Increased Efficiency

City Electrical Factors (CEF), the UK’s leading electrical wholesale network with a large e‑commerce presence (launched 2014, ~500k visits/month), faced a scaling problem: competitor price tracking was manual and could not keep up as the number of competitors and SKUs exploded. CEF needed an automated price‑tracking solution, and turned to Prisync to replace time‑consuming spreadsheets and manual processes.

Prisync’s automated price‑tracking software was implemented starting on the smallest plan and later upgraded as value was proven. With the same two staff, CEF scaled from tracking ~100 products across a few competitors to nearly 6,000 products and ~900 competitors — a roughly 10,000x increase in tracked data — freeing time for insight generation and data‑driven decisions; CEF also plans to leverage the Prisync API for further projects.

City Electrical Factors

Paul Gray

Digital Marketing Executive