Case Study: Hellochair Improves Competitor Tracking with Prisync

Hellochair - Customer Case Study

Hellochair is a Dutch omnichannel brand selling chairs and tables through two physical stores and an online shop. As competition grew to more than 8 online rivals with thousands of products each, the team found manual competitor price tracking too time-consuming and impractical, so they looked for a pricing tool on Shopify and chose Prisync.

With Prisync, Hellochair implemented automated competitor tracking alongside manual product additions, while using brand rules to apply different pricing strategies by brand. The Prisync dashboard helped them spot when their products were most competitively priced and quickly investigate cases where they were highest, and the tool also automatically identified new competitors, saving significant time; the team has used Prisync for over a year and praised its fast support and accurate product matching.

Hellochair

Inge Bakker

Ecommerce Manager