Case Study: Xtrema boosts revenue and average order value with Prismfly's ecommerce redesign

Xtrema boosts revenue 122% with Prismfly

Prismfly partnered with Xtrema, a designer of 100% ceramic cookware, to address a significant ecommerce challenge. The client was suffering from a poor conversion rate, as their website failed to effectively communicate the lifestyle benefits and value proposition of their healthier product line compared to competitors. Xtrema enlisted Prismfly's Shopify Development services to create a fresh ecommerce experience in time for the 2022 holiday season.

Prismfly implemented a full website redesign, which included conducting customer research and creating new information architecture, UX layouts, and a visual style. A key learning shifted the messaging strategy to target non-stick products instead of other ceramic brands. This solution led to a dramatic measurable impact: a 122% increase in revenue and a 64% boost in average order value for Xtrema.

Xtrema