Case Study: Cobra boosts conversion rate and revenue per visitor with Prismfly CRO services

Simple changes, huge impacts for high AOV tech brand

The customer, Cobra, a high AOV manufacturer of technical products, faced high drop-off rates and user friction in its checkout process. They partnered with vendor Prismfly to implement on-site conversion rate optimization services to address these challenges.

Prismfly's solution included adding a sticky add-to-cart button, implementing express pay options, and focusing on speeding up the checkout process. This approach resulted in a significant measurable impact for Cobra, including a 15.9% increase in eCommerce conversion rate, a 12.1% lift in average order value, and a 20.7% rise in revenue per visitor.

Cobra