Case Study: Revival boosts add to cart and conversion rate with Prismfly

Revival boosts conversion rate 9% with Prismfly

The home goods retailer Revival, which sells high-end rugs, partnered with the ecommerce agency Prismfly for its conversion rate optimization program. Having experienced rapid growth, Revival needed to strategically increase its conversion rate but lacked prior experience with user or A/B testing. Their challenge was to quickly identify and optimize opportunities on their site through a data-driven approach.

Prismfly implemented an A/B test on Revival's product detail pages to reinforce perceived value for users. The solution involved clearly displaying the percent-off savings next to the original and sale prices. This simple change significantly increased users' propensity to purchase. As a result, Prismfly helped Revival achieve an 11.5% increase in add-to-cart rate and a 9% boost in overall conversion rate.

Revival