Case Study: Max Effort Muscle boosts AOV and simplifies inventory with Prismfly's custom bundle builder

Product bundling provides inventory flexibility and huge AOV boost

The customer, Max Effort Muscle, an athletics supplement brand, needed a solution to manage inventory for products sold both individually and in bundles. They also struggled to find a pre-made bundling option that reflected their strong brand identity. They partnered with the vendor, Prismfly, for a custom Shopify development project.

Prismfly implemented a fully custom product bundle builder, designed to capture the spirit of the brand. The solution provided the internal team with vital controls for oversight and discounting. This custom approach provided a sustainable path to increasing revenue, resulting in a significant boost to average order value and creating a friction-free product discovery experience.

Max Effort Muscle