Case Study: Princess Polly boosts ecommerce conversions with Prismfly's CRO optimization

Princess Polly sees 122x ROI with Prismfly

Princess Polly, a fashion retailer, enlisted the services of Prismfly's Conversion Rate Optimization (CRO) team to improve their website's user experience and increase revenue per visitor. Their specific challenge was to enhance the user journey on the Product Detail Page for desktop users, with a focus on improving Add to Cart and Checkout conversions.

Prismfly implemented a solution that introduced a thumbnail hover feature on product pages, allowing users to change the main product image by hovering over thumbnails. This streamlined the browsing experience and reduced the number of clicks required. The results were significant, with the program delivering a 122x return on investment and a 43% A/B test win rate, leading to a substantial increase in transactions and conversion rates for Princess Polly.

Princess Polly