Case Study: Luxy Hair boosts revenue and conversions with Prismfly's Shopify optimization

Overcoming price sensitivity with optimized buy now pay later

Prismfly partnered with Luxy Hair, a brand with a high average order value. Their challenge was overcoming significant price sensitivity among customers, a problem that was exacerbated for international shoppers who faced unclear information about taxes and duties, leading to increased friction and lower conversion rates. Prismfly was engaged to implement a solution on their Shopify platform.

Prismfly's solution involved adding Shop Pay installments and conducting rigorous A/B testing on the messaging surrounding these financing options. They also tested how to best present tax and duty information for international customers. This approach led to impressive results for Luxy Hair, including a 16.5% increase in transactions and a 25.2% rise in revenue per session. The client also reported a significant overall improvement in their conversion rate.

Luxy Hair

Liliya Kay

Director of eCommerce