Case Study: Xtrema boosts revenue and AOV with Prismfly's Shopify redesign

OS 2.0 refresh strikes the balance of performance and branding

Prismfly was engaged by Xtrema, a designer of 100% ceramic cookware, to address a challenge with their eCommerce site. The client was experiencing a poor conversion rate, which was attributed to a lack of lifestyle-oriented branding that failed to communicate the product's value proposition and health benefits to potential customers.

Prismfly executed a full website redesign, which included new information architecture, UX layouts, and a fresh visual aesthetic. This holistic approach, informed by customer research, significantly improved the user experience. The solution delivered by Prismfly resulted in a remarkable 122% increase in revenue and a 64% increase in average order value for Xtrema.

Xtrema