Case Study: Luxy Hair boosts conversions and revenue with Prismfly

Luxy Hair boosts revenue per session by 25.2% with Prismfly

Luxy Hair, a brand with a relatively high average order value, faced a challenge with price sensitivity and purchase barriers, particularly for international customers who were unclear about taxes and duties. This friction was causing a decrease in conversion rates. They partnered with Prismfly for conversion rate optimization and Shopify development services to address this issue.

Prismfly's solution involved adding Shop Pay installments and rigorously testing the messaging around financing options and the presentation of international fees. By optimizing the placement and value proposition of buy now, pay later options earlier in the buyer journey, Prismfly helped Luxy Hair achieve significant results. The brand saw a +16.5% increase in transactions, a +25.2% rise in revenue per session, and a +13.3% higher add-to-cart rate.

Luxy Hair