Case Study: Luxy Hair boosts conversions and email revenue with Prismfly

Luxy Hair boosts returning conversions 8% with Prismfly

Luxy Hair, a beauty brand, faced a challenge with an outdated and difficult-to-manage quiz flow for its hair extensions. This system, built on a page builder, was not successfully capturing the valuable first-party data that customers were providing during the quiz process. Prismfly was engaged to address this issue.

Prismfly implemented a solution involving multiple split tests to optimize the quiz questions and flow, including adding an email capture and performing custom development. This allowed them to successfully capture the lost data and pass it directly to marketing platforms. The vendor's work resulted in an 8% increase in returning conversion rate and a 15% increase in email revenue per session.

Luxy Hair