Case Study: Lashify achieves 79% more monthly revenue with Prismfly

Lashify boosts monthly revenue 79% with Prismfly

Lashify, an innovator in the DIY lash beauty market, needed to improve its underperforming email marketing channel. The brand partnered with Prismfly for a strategic lifecycle email overhaul to better engage customers and increase conversions, particularly for its flagship Control Kit product.

Prismfly redesigned Lashify's welcome email flow to clearly position the Control Kit as an essential first purchase. Using data-driven messaging and refined design that maintained the brand's luxury aesthetic, the solution successfully simplified the customer journey. This resulted in a 79% increase in monthly revenue and a 5% growth in average order value for Lashify.

Lashify