Case Study: Luxy Hair boosts conversions and email revenue with Prismfly

How a leading beauty brand leverages quizflows to increase conversions

Luxy Hair, a beauty brand, faced challenges with its complex and outdated quiz flow for hair extension purchases. The existing system, built on a page builder, was difficult to manage alongside their growing product catalog and was failing to capture valuable first-party customer data. They partnered with Prismfly for Shopify Development and optimization services to address this issue.

Prismfly implemented a solution that included running multiple A/B tests to optimize the quiz questions and flow, adding an email capture, and performing custom development to ensure the capture of first-party data. This data was then passed directly to their marketing platforms. As a result, Prismfly helped Luxy Hair achieve an 8% increase in returning customer conversion rate and a 15% increase in email revenue per session, significantly driving sales and growth.

Luxy Hair

Liliya Kay

Director of eCommerce