Case Study: Divi doubles abandonment flow revenue with Prismfly

Divi doubles abandonment flow revenue by 202% with Prismfly

Prismfly partnered with Divi, a direct-to-consumer hair care brand, to address its challenge of driving ecommerce growth without sacrificing its brand identity. The brand's biggest hurdle was a lack of personalization within its existing email marketing flows, which was limiting revenue from both one-time and subscription orders.

Prismfly implemented a solution that involved a full audit of Divi's email flows and the creation of new, highly segmented journeys based on customer behavior and product intent. By personalizing messaging to match the specific hair concerns each product solved, Prismfly helped make every interaction feel more relevant. This strategy resulted in a 202% increase in browse abandonment flow revenue, a 19% increase in flow orders, and a new flow achieving a 69% open rate, significantly boosting customer engagement and trust.

Divi