Case Study: DFTBA achieves a 52% conversion lift with Prismfly

DFTBA lifts conversion 52% with Prismfly

Prismfly partnered with DFTBA, a creator-driven ecommerce brand, to address challenges stemming from an aging and complex Shopify storefront. The site was burdened by a patchwork of older apps and custom tools, which created internal usability issues and a lack of flexibility for showcasing its diverse roster of artists and creators.

Prismfly executed a strategic overhaul by transitioning the site to the modern Broadcast theme and building dynamic creator templates powered by metafields. This solution, which included fixing key functionality issues, delivered a more scalable and intuitive experience. The results were a 52% lift in conversion rate, a 6% increase in average order value, and a substantial growth in total orders post-launch.

DFTBA