Case Study: DFTBA achieves a 52% conversion rate lift with Prismfly's theme redesign

A Prismfly Case Study

Preview of the DFTBA Case Study

DFTBA boosts conversion rate 52% with Prismfly

The customer DFTBA partnered with the vendor Prismfly for a theme redesign service. Their challenge was to improve their online store's performance, with a specific focus on better showcasing and supporting the creators behind their products.

Prismfly implemented a comprehensive theme redesign that placed a strong emphasis on the brand's creators. This solution successfully increased the conversion rate by 52% and also raised the average order value by 6%. The redesign led to significant, measurable growth for the DFTBA brand.


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