Case Study: CrunchLabs boosts subscriptions and email revenue with Prismfly

CrunchLabs boosts box subscribers 35% with Prismfly

Prismfly partnered with CrunchLabs, a STEM-focused subscription brand founded by Mark Rober, to help improve conversion and retention. The fast-growing brand needed scalable, data-backed strategies to fuel its growth without overhauling its core technology.

Prismfly implemented a strategy focused on high-impact tests and personalized email marketing. This included A/B testing subscription options, a bold test that bypassed the cart, and new targeted email flows. These efforts led to a 35% increase in box subscribers and an 83% growth in abandoned cart email revenue for CrunchLabs. Prismfly also improved email deliverability by cleaning 13% of invalid addresses from the client's list.

CrunchLabs