Case Study: Cobra boosts conversion rate and revenue per visitor with Prismfly CRO

Cobra boosts eCommerce conversion rate 15.9% with Prismfly

The customer, Cobra, a high AOV manufacturer of technical products, partnered with the vendor Prismfly for conversion rate optimization services. Their challenge was high drop-off rates in their conversion funnel, caused by user-end friction during checkout and complex product detail pages that confused potential buyers.

Prismfly implemented a solution that included a sticky add-to-cart button and express pay options like PayPal and Amazon Pay to speed up the checkout process. This approach resulted in a significant measurable impact for Cobra, including a 15.9% increase in ecommerce conversion rate, a 12.1% rise in average order value, and a 20.7% boost in revenue per visitor.

Cobra