Case Study: Primal Kitchen achieves 20% subscription uptake with Prismfly's bundler redesign

Built Brands drives 20% subscription uptake with Prismfly

Primal Kitchen, a leading clean-label food brand, partnered with Prismfly to overhaul its ecommerce bundling experience. Their challenge was to build a new, mobile-friendly "Bundle Builder" that supported subscriptions and tiered discounts without sacrificing site performance or their established brand aesthetic.

Prismfly's Shopify development team implemented a streamlined, data-driven bundler with subscription options and a tiered savings structure. The solution was a major success, resulting in a 20% subscription uptake from bundle purchasers and an increase in the average bundle size, transforming the feature into a scalable growth engine for the brand.

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