Case Study: Raven Industries cuts integration dev time by 80% with Prismatic

How Raven used Prismatic to quickly deliver the integrations needed to land larger customers and reduce dev time per integration by 80%.

Raven Industries, a precision agricultural solutions provider, faced a significant challenge in scaling its recently acquired platform. To win larger customers, Director of Software Chris Rallis and his team needed to build numerous integrations with agricultural ERPs and business systems. This process was extremely slow, often taking three to six months per integration and requiring extensive rework. Integrations were consuming 70% of the development team's capacity, hindering progress on their core product.

The company adopted the Prismatic embedded iPaaS platform, which was uniquely built for B2B SaaS use cases. Prismatic allowed Raven to build integrations in a scalable way, handling customer-specific configurations efficiently. As a result, Raven reduced development time per integration by 80%, successfully landed the larger customers it was targeting, and increased usage-driven revenue. The Prismatic platform also freed up Raven's core engineering team to focus on its next-generation platform while enabling other teams to manage integration support and customization.

Raven Industries

Chris Rallis

Director of Software