Case Study: STORY Hospitality boosts direct bookings with Prism Digital SEM campaigns

STORY Hospitality drives 1,690 hotel bookings in 1.5 years with Prism Digital

STORY Hospitality, a hotel management company based in Abu Dhabi, faced the challenge of low direct bookings and a heavy reliance on Online Travel Agencies (OTAs), which limited their revenue and brand control. They partnered with Prism Digital to implement a strategic paid media and SEM solution aimed at increasing online transactions and visibility across their six properties in a highly competitive market.

Prism Digital executed customized multichannel advertising campaigns focused on driving conversions and brand awareness. The results were significant, generating 107 million ad impressions, 1.24 million clicks, and 13,600 total conversions. Most importantly, the strategy delivered 1,690 direct hotel bookings over 1.5 years, successfully boosting STORY Hospitality's revenue and reducing their dependency on OTAs.

STORY Hospitality