Case Study: Sharrai Advertising launches its app and reaches 8.6 million people with Prism Digital

Sharrai Advertising reaches 8.6 million people in 1 month with Prism Digital

Sharrai Advertising, in collaboration with Souq Al Haraj, needed to launch its new Sharrai app in the highly competitive UAE automotive market. The client faced significant challenges, including zero existing digital presence, an urgent need to drive app installs quickly, and the task of building brand awareness and trust from scratch. They partnered with Prism Digital to execute a high-impact multichannel launch campaign.

Prism Digital implemented a fully integrated solution combining digital advertising and outdoor marketing to maximize reach. The campaign successfully launched the app, reaching 8.6 million people and generating over 600,000 engagements within one month. This strategy resulted in 1,634 app installs during the campaign, allowing Sharrai to make a significant splash in the market and achieve its ambitious launch targets.

Sharrai Advertising