Case Study: CERT achieves 29.7% organic search growth with Prism Digital SEO and web development

Cert boosts organic sessions 29.7% with Prism Digital

CERT, a centre of excellence in applied research and training, faced significant challenges with an outdated and non-functional website that offered no online registration. This poor digital infrastructure resulted in a complete lack of visibility in AI search overviews and recommendations, preventing prospective learners and partners from discovering its services. Prism Digital was engaged to perform a full website rebuild and address these critical SEO deficiencies.

Prism Digital executed a comprehensive solution involving technical health improvements, on-page optimization, and content enhancement. This strategy resulted in a 29.7% growth in organic search sessions, a 28% increase in search clicks, and a significantly improved site health score of 74%. The work by Prism Digital successfully established organic search as CERT's dominant traffic channel, driving 1,600 active users to the new site.

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