Case Study: Future Cell achieves a 20% increase in sales efficiency with Priority Software

Future Cell Ramps Up Sales & Distribution Processes

Future Cell, a Tel Aviv–based importer and distributor of mobile device accessories serving over 1,200 retail stores and managing 5,000+ barcoded products, faced growing operational complexity across a 2,000 m² logistics center and a nationwide sales force of 20+ reps. The company needed stronger reporting, error‑free order capture, faster on‑the‑ground sales cycles and an ERP that could scale with rapid growth. Future Cell partnered with Priority Software, extending its Priority ERP with a web‑based tablet sales interface and later adding a dedicated Warehouse Management System (WMS).

Priority Software implemented Priority ERP upgrades, a tablet-accessible sales portal and a WMS, enabling sales reps to handle credit, interactive product catalogs, promotions, instant off‑the‑truck invoicing and real‑time inventory and pricing. The rollout was smooth with minimal training and no operational downtime; users reported intuitive screens and faster reporting. As a result, Future Cell achieved seamless nationwide sales and distribution, better sales analysis and a reported 20% increase in sales efficiency since Priority Software began running their operations.

Future Cell

Aviram Shashoua

CEO