Case Study: UpCircle wins wholesale accounts with PrintingCenterUSA buyer booklets

UpCircle wins wholesale accounts worldwide with Printing Center USA’s 1,500-copy buyer booklet

UpCircle Beauty, a UK-based upcycled skincare brand, needed a professional printed booklet to effectively pitch their expansive product line and unique brand story to major retail buyers during wholesale meetings. Their challenge was to create a tangible sales tool that could stand out in a crowded market and communicate their credentials and mission with clarity and impact. They partnered with PrintingCenterUSA to produce this essential marketing piece.

PrintingCenterUSA produced a custom saddle-stitched buyer booklet for UpCircle Beauty, printed on 100# gloss text in a compact 7x5 inch format. The high-quality print job made the product photography pop and gave the booklet a substantial, premium feel that perfectly reflected the brand's quality. The solution equipped UpCircle's sales team with a powerful tool for meetings and trade shows, helping them secure placements in retailers like Whole Foods and Credo across over 40 countries.

UpCircle