Case Study: Alejandro Capellan achieves global POD growth with Printify

Alejandro Capellan scales sales across the US, UK and EU with Printify

Alejandro Capellan, a musician and entrepreneur from Mexico, faced significant challenges when his successful Etsy store, which sold vintage music-themed designs, was abruptly shut down due to counterfeit claims from rivals who had stolen his artwork. This setback, combined with high international shipping costs from Mexico and persistent issues with design piracy, threatened his business. He needed a resilient and global print-on-demand (POD) solution to rebuild, which led him to the vendor Printify.

Printify provided the solution with its global network of print providers and its API, which Alejandro integrated with his Shopify store to seamlessly offer complex customizable products. This move effectively eliminated the risk of design theft and solved his fulfillment and shipping challenges in the US, UK, and EU. As a result, Alejandro successfully pivoted to a new niche, rebuilt his business, and now thrives during key sales periods like Black Friday, with his team achieving strong holiday sales through targeted email campaigns offering discounts of up to 50%.