Case Study: Abby Skeans grows Belief Statements with Printify

Abby Skeans reaches 1 million women by 2030 with Printify

Abby Skeans, the founder of the brand Belief Statements, wanted to build a business offering products and community support to help women with their personal growth and self-belief. Her challenge was a lack of retail experience and product development skills, making the logistics of creating and holding inventory daunting. She discovered Printify and its print-on-demand service as a potential solution.

Using Printify's print-on-demand model, Belief Statements was able to offer high-quality, minimalistic products like mugs, water bottles, and candles without the financial risk of holding inventory. The solution from Printify handled all logistics and shipping seamlessly. As a result, the brand saw unexpected success, including organic promotion from major influencers and a partnership with the Chicago Cubs, and is now sold on its own website, Etsy, Walmart, and Amazon Handmade.