Case Study: New Relic achieves 30% more qualified leads with Printfection swag

New Relic boosts qualified leads by 30% with Printfection

New Relic, an application performance management company, faced the challenge of converting website signups into marketing-qualified leads. Although they had many signups, they needed more users to install their software agent, a required step to become a sales-ready lead. They partnered with the vendor Printfection to use swag as a motivational tool.

Printfection implemented a completely automated system integrating with New Relic's Marketo and Salesforce. They offered a free "data nerd" t-shirt to users who deployed the agent, promoting the giveaway on their website, in emails, and through retargeting ads. This solution, managed by Printfection, resulted in a 30% increase in qualified leads for New Relic.

New Relic