Case Study: MaxCDN achieves significant referral growth with Printfection's swag campaigns

Learn how MaxCDN is building word-of-mouth within the developer community

MaxCDN, a content delivery network focused on developers, wanted to grow word-of-mouth referrals and build mind-share within the developer community by getting high-quality branded swag into customers’ hands. To scale this approach without burdening its small marketing team, MaxCDN partnered with Printfection and used Printfection’s solutions — including list import, customer giveaways, and event marketing — to manage swag distribution.

Printfection executed three campaigns: ABM-style “Swag Bombs” sent to target companies, a 30-day customer t-shirt program using Printfection’s Giveaway service with one-time redemption links integrated into MaxCDN’s CRM, and timed event merchandise fulfillment. The effort produced tens of millions of ad impressions, opened doors for the sales team, increased organic referrals and social praise for the welcome gift, and let MaxCDN scale swag marketing with minimal overhead.

MaxCDN