Case Study: Zendesk increases free-trial reactivations with Printfection's T-shirt call-to-action

How to Increase Free Trial Reactivations? Zendesk Uses a T-Shirt Call to Action

Zendesk, a SaaS helpdesk company, needed to increase conversions from its 30-day free trials to paying customers. Printfection worked with Zendesk to incorporate branded promotional merchandise into their reactivation marketing as a novel call-to-action to re-engage expired trial users.

Printfection supplied Zendesk’s new orange T-shirts as a limited incentive—an email offered a free trial reactivation plus a T‑shirt to the first 25 accounts that reactivated. The garment-driven CTA created urgency, showcased Zendesk’s playful brand, encouraged fence‑sitters to return to a trial, and generated word-of-mouth; Printfection’s merch fulfillment made the promotion tangible and easy to execute (first 25 reactivations received shirts).

Zendesk