Case Study: Raken achieves increased retention, boosted sales, and top event ROI with Printfection

How Raken used Printfection to increase retention, boost sales, & get their highest event ROI

Raken, a mobile-first field workflow platform for the construction industry, faced rising churn and awkward sales outreach during the COVID-19 crisis as well as ongoing trade-show logistics headaches. To tackle retention, sales enablement, and event fulfillment, Raken worked with Printfection, using its swag platform, gifting landing pages, direct-mail capabilities and event dropshipping services.

Printfection helped Raken create “Cozy in Quarantine” kits, allocate rep budgets, and dropship event swag, producing measurable wins: 39 links sent with a 50% redemption rate, stronger customer gratitude and retention signals, more meetings and closed deals from sales outreach over six months, and dramatically smoother trade-show operations (including a 160,000‑attendee show) with on-time deliveries and tracked shipments. Printfection’s platform simplified logistics, improved ROI at events, and boosted both sales and customer loyalty.

Raken

Brittany Olsson

Senior Manager of Marketing Programs