Case Study: Kajabi boosts brand awareness and customer retention with Printfection's swag platform

How Kajabi boosts brand awareness & rewards customers with swag

Kajabi, an all‑in‑one platform whose customers ("Heroes") are mostly entrepreneurs, wanted to boost brand awareness and improve retention by rewarding users and sponsoring local meetups, but needed a scalable way to source and ship diverse swag. Kajabi partnered with Printfection and used its swag platform and drop‑shipping fulfillment to expand rewards beyond basic T‑shirts to items like mugs, hoodies and tech gadgets.

Printfection handled product selection, inventory and fulfillment so Kajabi could reward milestone sales (e.g., a first $1,000 earns a shirt), support community events, and collect customer stories via Typeform. The program drove measurable results: 80% of recipients are willing to share their experiences, Kajabi reports increased organic sharing and brand awareness, and Chelsea Perry estimates Printfection saves the team 10–15 hours per week while improving engagement and retention.

Kajabi

Chelsea Perry

Social & Community Manager