Case Study: Hilton achieves immersive brand activation success with Principal Global Events

Hilton delivers a 1,500-attendee experiential activation in 3 days with Principal Global Events

Hilton, a major hotel chain, faced the challenge of creating an immersive experiential activation to launch a new global marketing campaign. They tasked Principal Global Events with event production to design an escape room experience that would communicate the campaign's message by contrasting a "worst nightmare competitor" with Hilton's own brand promise.

Principal Global Events created a solution where participants were greeted by disgruntled staff and entered an unpleasant hotel room. Using a bespoke brochure, they hunted for clues to escape to a glowing Hilton desk, where they engaged with the campaign through photo opportunities. The client was extremely pleased with the result, praising Principal Global Events' creativity and attention to detail. The activation was executed over three days for 1,500 attendees.

Hilton