Case Study: Natural History Museum Los Angeles transforms its website experience with Primitive Spark

Natural History Museum Los Angeles transforms its 6,000-page website with Primitive Spark

The Natural History Museum Los Angeles faced the challenge of an outdated website and a "musty-dusty" public perception. Its decade-old site lacked a CMS, creating a massive content backlog managed by a single person. The museum needed an affordable, easy-to-maintain solution from Primitive Spark to engage its diverse audiences, including teachers, researchers, and visitors.

Primitive Spark addressed this by first conducting extensive research to understand user needs, which informed a complete website reorganization. The solution included a customized CMS, a fresh editorial voice, educational resources, and a Spanish-language section. The vendor's work provided the museum with the tools and editorial workflow strategy needed to decentralize maintenance and keep the site engaging for years to come.

Natural History Museum Los Angeles