Case Study: Zing recovers 20% of failed payments and scales global subscriptions with Primer

Zing recovers 20% of failed payments with Primer

Zing, an AI-powered personal trainer app, faced the challenge of maximizing user retention and recurring revenue by improving its payment strategy. The company needed greater control and flexibility over its payment operations to reduce failed transactions and support its global expansion. To address this, Payments Operations Lead Elaine Nguyen chose to implement Primer's platform, specifically utilizing Primer Workflows.

Using Primer, Zing built a resilient, multi-processor payment stack. The solution included using Primer Workflows to route transactions optimally and Primer's Fallbacks feature to automatically retry failed payments through alternative providers. This helped Zing recover 20% of failed payments, significantly boosting retention. Furthermore, Primer enabled Zing to quickly add local payment methods like Venmo and PIX in new markets, allowing for faster global expansion without heavy engineering resources.

Zing